Email Marketing Services

The best email marketing campaign gets your product or services in front of your target audience at the right time. Isn’t that the goal of any digital marketing strategy? At WCN Digital, we create winning email campaigns that keep your customers engaged with your business, getting you return visits, phone calls, sales, and leads. Whatever your goal, we will create a campaign to match.

Email marketing is a great way to stay out in front of past or current customers, and turn visitors that have subscribed to your newsletter into new customers.

Successful email marketing campaigns are not just sending emails for the purpose of sending emails. They must be thoughtful and purposeful.

Guide to getting started with email marketing at WCN Digital.

1. Select an email marketing tool
2. Define your goals
3. Building Email Lists
4. Automation
5. Monitoring and Testing

How Does Email Marketing Work?

The steps below outline the process you can expect when starting on a new email marketing strategy. If you have already done email marketing in the past and need help cleaning up or renewing your email campaigns you can skip step 1.

Step 1. Getting set up with an email service

To get started with email marketing the first thing you will need to do is to sign up with an Email Service Provider (ESP) also known as an email marketing provider. You do not want to use your regular company email account to send marketing emails.

What is the Best Email Marketing Service?

It really depends on the type of campaign you want to run, the amount of email lists you have, and your budget. That will determine what email service is best for you. We can tell you what we have found to be popular with our clients.
2 Most popular email marketing services:

• Constant Contact
• Mail Chimp

Step 2. Determine email marketing campaign goals

Though you may already have contacts that have opted in, it’s not a good idea to just start emailing without a goal in mind. Just sending emails may result in customers opting out of your list. It’s important to have a clear end goal. From there we can build an email strategy that works for your desired outcome, whether its to sell a product or service.

Step 3. Getting Subscribers

Make sure you are getting traffic to your website and have a clear call to action to get your customers or potential customers to sign up for your newsletter or subscribe for promotional emails.

Step 4. Automation

This can sometimes be implemented in step 2 if you already have a strong email list. It will also depend on what your goals are with your email campaign.

For us, this is the fun part. We will set up email campaigns that are triggered by certain actions taken by your customers. If they made a purchase, we can send follow up emails for reviews. If they don’t finish checking out, we can set automated messages that give them reminders. Also, if you use Shopify for e-commerce we can help customize the automated reminder emails they send for you.

Automation is probably the best part of email marketing. You can set it, and customers will receive personalized emails that are sent at a specific time. Your email marketing campaigns are constantly working for you.

Step 5. Monitoring and Testing

As your digital marketing agency, we continue to monitor the progress and success of each email campaign. We continually look for opportunities to grow and improve your email campaigns. When you work with WCN Digital, you have access to a custom reporting dashboard that gives you 24/7 access to all of your campaign performance. This platform is custom-built by our in-house Indianapolis email marketing team, who will make sure you know how well your campaigns are performing.