Social media is an essential tool for businesses and individuals looking to expand their reach and connect with their target audiences. But building a strong social media following is not always easy. With so many platforms and millions of users, it can be challenging to stand out and attract new followers. Fortunately, there are several […]
When it comes to SEO, most people are familiar with on-page optimization and link building, but technical SEO is a lesser-known, and equally important aspect of SEO. Technical SEO is the process of optimizing your website’s backend to improve its functionality, user experience, and search engine crawlability. Technical SEO can have a significant impact on […]
Social media is an essential component of any successful digital marketing strategy. It provides businesses with a platform to connect with their target audience, increase brand awareness, and build a loyal customer base. But managing your social media presence can be overwhelming, especially with the constant updates to algorithms and the plethora of platforms and […]
In today’s fast-paced business world, effective marketing is more important than ever. With every company needing a comprehensive marketing strategy to stay ahead of the competition and increase their bottom line, it is essential to choose the right marketing approach that will help achieve these goals. One question that always comes up is whether to […]
It’s easy to stay hidden online within the hundreds of thousands of websites and content produced that may be similar to yours. How do you get your website and information to stand out? What makes a page rank really well on sites like Google and Bing? Knowing how to get in front of your digital […]
If it’s possible to create your content in HTML format, it’s suggested to go that route since it will be easier for you to update and more efficient for search engines to crawl. However, it’s still possible to optimize your PDF for search engine results. You could use a PDF document if your content includes: […]
What Are Featured Snippets? A featured snippet is a selected search result that appears in organic Google search results, answering the search query. It appears on the first page of the SERP, just above the first result listing. It is enhanced to draw user attention on the results page. The three major types of featured […]
Are you considering, or have you considered hiring an agency to help with SEO? This video from Google Webmasters discusses what to look for in hiring an agency to handle your SEO. Google’s Maile Ohye discusses how to spot an bad (and good) agency and some important questions to make sure you both answer. This […]
What is Responsive Web Design? Responsive Web Design (RWD) is a web design approach that provides optimal viewing and interaction regardless of device type. In other words, the same amount of content that appears on a desktop monitor will still appear when accessed on a tablet or mobile device, with the appropriate adjustments made for […]
Whether you have a landing page that you are using for generating leads, or an e-commerce website, the power of your add to cart or form submission button is often underestimated. A strong Call to Action (CTA) on your page is extremely important. Your CTA is not only there so that your visitors can easily […]
