Case Study: How an Online Welding Supply Company Increased Revenue by 108%

Client Description

Arc-Zone delivers brand name and private label high-performance welding and cutting products, services and solutions to metal fabricators worldwide. Their customers range from professional fabricators, welding and manufacturing engineers, welding supply distributors, Industrial suppliers, government, OEM’s and systems integrators, to artists and hobbyists.

Client Goals

• Increase organic traffic
• Improve e-commerce revenue
• Decrease cost per conversion for PPC / Paid Search / Shopping Ads Sales

Our Approach

Our team worked closely with Arc-Zone.com to build a solid ROI-Driven e-commerce marketing and content strategy. This included on-page and off-page optimization to improve their organic traffic while addressing Google Ads and Bing Ads campaign and shopping feed issues. Some technical improvements to the website included a complete overhaul of the internal link and url architecture.

We also implemented a new remarketing campaign which increased visibility and brand awareness to previous visitors that had not yet converted.

The Results

83% INCREASE IN ORGANIC TRAFFIC

108% Increase IN E-COMMERCE REVENUE

55% DECREASE IN COST PER CONVERSION

We were able to save the company money while showing them huge year over year growth, and we did this without any increases to their ad spend during this time.