Why responsive website design is important

What is Responsive Web Design?

Responsive Web Design (RWD) is a web design approach that provides optimal viewing and interaction regardless of device type. In other words, the same amount of content that appears on a desktop monitor will still appear when accessed on a tablet or mobile device, with the appropriate adjustments made for the best possible experience.

When your website is responsive, its layout adapts to the viewing environment by using fluid, proportion-based grids, flexible images, and CSS3 media queries.
Think of it like this: Content to a web page is like water to a cup. Water will adjust itself to a new container so it can fit, just like content will adjust itself to a new viewing format with the help of responsive web design.

Why Your Website Needs to be Responsive

In an ever-growing mobile world, Responsive Web Design is now a vital element for web development. More than half of all Internet traffic is made from a mobile device. Responsive Web Design increases in importance as more and more people browse and shop from their mobile devices. It makes websites “mobile friendly” without having to create an entirely separate web site meant for mobile devices. Here are just a few benefits:

Better SEO (Search Engine Optimization)

In April 2015, Google rolled out the “mobile friendly” update to their search engine algorithm. From this, Google will give priority to mobile-friendly websites, especially for searches from mobile devices. Websites that are responsive are considered “mobile friendly” by Google. Having a mobile friendly website will improve organic search ranking and increase traffic from search engines like Google, Bing, and others.

Better PPC Advertising Performance

With a responsive website, you can also target mobile users with better success. You will be able to increase traffic on pay per click campaigns by improving visibility. Having a mobile-friendly, responsive website design increases the size of your site’s audience by becoming available to a more diverse group users.

Improved Conversion Rate

Responsive Web Design is especially important for sites that generate leads or sell products. Whether your traffic is coming from organic or paid channels, you have to make sure you provide a great experience across all devices in order to convert that visit to a lead, sale, client, etc.. This means it needs to be just as pleasant and simple for a mobile user to navigate as it is for a desktop user.